Designing content with storyboards and animatics before production begins saves time and money. It also results in a better final piece. Coming from a BFA program in illustration with a lot of emphasis on storyboard, motion picture, animation, and video, I tend to create a strong visual communication style that also ensures good pacing and communication.
The final version of the Hartzell video is available was able to be created very quickly by using an animatic process. FPO watermarked elements could be mixed with existing footage and music to define the pacing of the full video. Then, the elements only needed to be finalized one piece at a time.
This Cummins Rugged Mobile Power video was also a great example of an animatic helping the video turn out better and be produced more quickly. The first clip shows the storyboard combined with the music and non-final video. The second video is the 5th draft. You can view the final Cummins RMP video to see how it ended up.