This site partly serves as a showcase of the work I've created over my past several roles. There are many samples in these different categories. Yes, I've worked in a lot of different areas of marketing and advertising.
Weaving all the following skills together and telling a good story is the greatest value I provide. One has to consider the audience and leverage as much information as possible. Then the way the story unfolds, bringing the audience along, shifting their behavior and removing factors of resistance. That is the art of effective marketing and advertising.
Video & Motion
The acquisition or creation of moving content is the first stage. Using that footage to produce effective and attractive finished videos or web content is one of best ways I add value.
Graphic Design & Illustration
This is where I started. I studied illustration in college and general graphic design in support of production, retail and marketing is where those positions are most easily found.I enjoy the fact that in all the other areas, my stuff can always look good!
I've been shooting photography for nearly thirty years. Besides technical strengths in this medium, one of my gifts is an ability to help the subjects to relax and look great on camera. I've also had success at taking team profile photos and creating media that motivates behavior change and educates.
I've been growing copywriting as a value-add for my creative direction. In some positions where I was paired with a real writer, I enjoyed interacting with wordsmiths that could take my sketched-in copy. As I got better at it, there was less frequently a need to get their approval and my copy began moving through to the final work with little outside revision. I also contribute well-structured and fun to read articles to several blogs. I'm also a wiz at organic SEO.
I have worked in many roles. My eLearning work combines several of my highest-value skills. Writing, design and programming are required for the production of eLearning. My marketing strategy and teaching skills also help plant the concepts into the audience's mind.